Working in accord with parent company Estee Lauder, our team managed a two day release promotion for DKNY who launched a fragrance represented by singer Rita Ora. We were tasked to enlist over 25 articulate, diverse promotional models to assist Chrissy Teigen in agressively engaging NYC foot traffic handing out samples and raising brand awareness in downtown NYC as well as Macy’s in NY’s Herald Square. We also managed the social media campaign using the hashtag #MYNY
